About · Syafeeq Zaki
Hello,I'm Syafeeq.
Most of what I know came from building businesses, usually by getting things wrong first. Now I'm learning to run them in fewer hours.
I'm the founder of Gravitas and Managing Director of The Kids Gravitas (creative and advertising) and Section Malaysia (technology). Across both, I'm usually in the room for strategy: business plans, brand positioning and campaigns for clients like CIMB, Prudential, Sun Life and Ekuinas.
How I got here
Strategy has been the common thread.
- 2012
Malay copywriter
Where it started: writing words that had to sell.
- 2015
Newman Magazine · Junior Art Director
Layouts, cover shoots, story ideas, opinion pieces and product reviews for a monthly magazine.
- 2016
Company27 · Digital Strategist → Strategy Manager
Ran digital campaign strategy and led pitches. New business wins included Netflix, Mayflower, MoneyMatch, UEM/Khazanah, Yamaha Big Bikes and NAZA.
- 2018
Naga DDB Tribal · Head of Digital, Astro Hub
Led the team on the Astro account as their digital consultants and grew the account.
- 2019
Naga DDB Tribal · Digital Strategy Director
Led digital strategy for clients and helped build NagaX: faster processes, team structure and hiring.
- 2020
Founded Gravitas
Started as a few friends leaving their jobs to freelance together, the same year the usual ways of reaching people changed overnight. Today it's 80+ people.
- 2024
Merged with Section
Gravitas joined Section. Creative and advertising now run as The Kids Gravitas; technology runs as Section Malaysia.
- 2026
Bronze, AOTY + MARKies
For CIMB “Kita Serumpun”, one regional story across seven markets. Also building Jintian.
What I'm building now
Four businesses. Fewer hours.
An AI layer across all four businesses. Agents take over the repetitive work (content, files, reminders, drafts), and the system reviews its own results and improves every week. People stay in charge of the decisions.
I share what works and what fails, and I teach it to companies and SMEs that want the same. As an HRD Corp accredited trainer I've run programmes for teams at Henkel Consumer Brands, The Star and PKT Logistics, and guest lectured at Taylor's University.
For me, success is how
many people I help
along the way.
The businesses